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  <url>
    <loc>https://www.pencrush.com/nike-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1432527405635-WOO60KK9CI6X8PXAA8K0/20150430_Nike_Chicago_179_mod.jpg</image:loc>
      <image:title>nike - NFL Draft Nike Chicago</image:title>
      <image:caption>When the NFL Draft was held in Chicago in 2015, we created an elevated American Football presence in the Nike Chicago Store. The NFL Draft dovetailed nicely with the launch of 3 cleat silos of football cleats. The design features lighting elements representing the speed of the shoes and the distortion they cause on the field. This design theme shows up in both attract and engage zones, with a variety of materials. Click here for concept work on this project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1446179824108-9MEAARK7HTLNJH3FD77L/MichaelWells_Grove-245.jpg</image:loc>
      <image:title>nike - Nike The Grove</image:title>
      <image:caption>Nike The Grove is Nike's new West Coast Flagship store. The store features 3 levels of the latest products, services and experiences from Nike retail. Click here for concept work on this project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1432525295402-HBKUNIEZWS0TX0CITBWL/20150310_nike_ntny_flyknit_3.jpg</image:loc>
      <image:title>nike - Flyknit Lunar 3</image:title>
      <image:caption>Initiative for Flyknit Lunar 3 at NTNY. The design of Town Square featured a large string build referencing the Flyknit of the shoes along with campaign imagery in 2 large scale light boxes. The initiative also featured pedestals with touchable product on string columns representing 3 different categories of footwear. Click here for concept work on this project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1446178364056-91NWM4DASZXH3T3NHL2D/20150810_nike_lunarglide_0006170_fixed.jpg</image:loc>
      <image:title>nike - Nike Flatiron</image:title>
      <image:caption>Lunarglide 7 is the latest Nike Lunarglide shoe. In the Nike Flatiron window the shoes were showcased with string columns to represent the addition to Flyknit to the Lunarglide, over Lunar pedestal bases. Other stores featured string executions in pedestals with key looks on mannequins. Click here for concept work on this project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1433912623415-D5IVPJV96Z2ZU4QMBCE9/20150608_nike_flatiron_pegasus32_0000132.jpg</image:loc>
      <image:title>nike - Zoom Pegasus 32: Nike Flatiron</image:title>
      <image:caption>The Zoom Pegasus Intiative dealt with showcasing one of the most beloved Zoom Running shoes. The design placed dynamic chevrons with lit rods in the windows, and custom gradient mirrored pedestals in the Intiative Zones. Click here for concept work on this project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1421387966855-OYF1DOZUF5BGZR5KQ9TA/entrance.jpg</image:loc>
      <image:title>nike - Fashion Island</image:title>
      <image:caption>Nike created a new Women's only door in Newport Beach, CA. The store uses a lighter color palette, a new footwear wall design, and combines shopping with training, coaching, and a workout studio for a unique retail experience. Click here for concept work on this project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1432527932474-ZHZJDAOBAT1849HIIRJK/NY_RETAIL-%2835-of-61%29.jpg</image:loc>
      <image:title>nike - Air Max Day 2015 NTNY</image:title>
      <image:caption>Air Max Day 2015 saw the launch of the Zero, a shoe designed, but never released. In the second floor NSW space at NTNY we used vacuum formed letters, clocks that ran backwards to show the "rewind" of time, and looping video along with shoppable Air Max footwear.  Click here for concept work on this project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1493346246706-NPMI0F6DXKU6BNU7S7OD/20160603_nike_ntny_mercurial_0020821_v3.jpg</image:loc>
      <image:title>nike - Nike Mercurial - NTNY</image:title>
      <image:caption>The Nike Mercurial - The Science of Speed campaign compared the latest Mercurial shoe to a Formula 1 race car. For Niketown NY we created custom pedestals showing the different traction plates and shoe types, a lit mannequin platform and a segmented racecar scaling the back wall all lit with the purple and red lights of the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1493346778980-8MEN8OD07GU777MXTVD8/20160330_nike_ntny_soccer_0018751.jpg</image:loc>
      <image:title>nike - Nike Team Kits - NTNY</image:title>
      <image:caption>The Nike Team Kits project was part of a larger innovation summit that took place in New York over a series of product launches. The project utilized a 5 story screen with rotating animated and still content behind a custom platform and 2 custom mannequin cases. The cases utilized dynamic light rings to highlight the breathable technology in the kits and showcase their innovative designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1421388410260-Y1MZGB45I833ZQTXO4LW/NTNY_1.jpg</image:loc>
      <image:title>nike - Hyperwarm - Niketown NY</image:title>
      <image:caption>The Hyperwarm initiative featured reflective chambers with illuminated lenticulars to showcase featured tights. Niketown NY also featured video content behind the main initiative zone, as well as projected snow on the walls of the entry tunnel. Hexagonal pedestals featured head to toe looks of the collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1421388694476-CJC0YPVVB87QHNFO0CD0/1.jpg</image:loc>
      <image:title>nike - Nike ACG</image:title>
      <image:caption>At Niketown NY, the ACG collection was featured on a series of pyramidal "prisms" showcasing the all-weather jacket on bust forms. Product details were highlighted on acrylic panels all in front of a video array showcasing content from the collection. The rear wall featured two cases showing historical ACG product focusing on past innovation and unique features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1446180217285-6VR7O06VT2K5LQ7HVOU6/LL+FI+151009-36.jpg</image:loc>
      <image:title>nike - Fashion Island</image:title>
      <image:caption>The NikeLab Training Collection was featured in two Nike Women's Doors. The collection merges sport and fashion in interesting ways, and the retail presentation showcases the system of dress through curated displays of the product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1447653430395-H2ON30T5LMJG5PB0I93J/FA15_RUNNINGWIN_PORT.jpg</image:loc>
      <image:title>nike - Nike Portland Running Window - Final concept</image:title>
      <image:caption>The Nike Portland store has a window that is typically a mannequin display of running looks and not tied to a product launch or seasonal initiative. The Running Category wanted to look at doing a Trail Running window, so several concepts were produced to feature two trail running shoes–one more suited for the forest floor, and one more for an arid rocky landscape. The project was ultimately put on hold.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pencrush.com/under-armour</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1549507700680-J0JFP0LRRTXZS2RP8K4O/FL_Curry6_9_front.jpg</image:loc>
      <image:title>under armour - Curry 6 - Finish Line</image:title>
      <image:caption>For a series of Curry 6 launch displays at pinnacle Finish Line locations, we created an abstracted “temple” to basketball highlighting Stephen Curry and his newest shoe, the Curry 6. The campaign was based around the idea of ruining the game, because of Curry’s deadly shot, dazzing ballhandling, and impressive play. We used lit columns to highlight the different shoe colorways, with deeper storytelling on pedestals in front. We tied back to the campaign with a large center 6 and shoes on splash pedestals, and gave a subtle nod to Curry’s deadly stats by printing them tonally on the floor. Championship banners also highlighted some of Curry’s accomplishments above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1549504872459-SJXCBBJMJ1MUF6O7K473/HOVR_GLOBAL_ENTRY_V01.jpg</image:loc>
      <image:title>under armour - HOVR Footwear Launch</image:title>
      <image:caption>For the launch of HOVR footwear, we looked to showcase the anti-gravity feel and lift of the cushioning platform. We created two display options, the first featuring floating shoes over an infinity mirror to give those walking across a sensation of floating above an empty floor. The second option quite literally created a series of “hovering” shoes over pedestals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1540520660891-ZDAG8LIAAFY7I4MQKZM9/Window_front.effectsResult.png</image:loc>
      <image:title>under armour - HOVR Refresh</image:title>
      <image:caption>To relaunch HOVR in the Fall of 2018, we took some of the elements from the initial launch (infinity mirror and floating elements) and added them to the window and entry moments. We used the infinity mirrors to highlight new colorways of the footwear in the window. Along with campaign photography that featured elements floating off the ground we created an entry moment echoing this idea by floating the mannequin and elements of the pavement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1540520798202-GRF0HNARPD5U67NPS43L/01_Curry5_elevated_window.effectsResult.png</image:loc>
      <image:title>under armour - Curry 5</image:title>
      <image:caption>The Curry 5 campaign featured a design language of digital detritus and hacking. We took this idea and featured floating cages, digital pixel pedestals and animated windows to echo the ethos of the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1540522706489-AHL34AR1EB0HP43Z5HU2/SOHOWindow_Train-straight.png</image:loc>
      <image:title>under armour - Will Finds A Way</image:title>
      <image:caption>The retail journey for the Will Finds a Way used fractured imagery echoing the graphics of the campaign layered with lighting in the windows. The entry moment showcased a mannequin “army” with featured looks from the campaign with backers made of typography and photography to show both the product and emotion from the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1540521428773-Y61PK2JB7DF2TXMP3OC3/Chicago_Entry_Misty.jpg</image:loc>
      <image:title>under armour - Unlike Any</image:title>
      <image:caption>Under Armour’s brand campaign, Unlike Any featured female athletes mixed with poetry to showcase their grace and strength. We created a chandelier entry moment fragmenting images of the women so that they aligned from certain viewpoints, and showcase their power in a crystalline form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1549593940449-W4315RYKRLVC1ZYU7Z3A/UA_Threadborne_Macys_HSQ_SiS_OverviewA_00000.jpg</image:loc>
      <image:title>under armour - Threadborne-Macy's Herald Square</image:title>
      <image:caption>For the launch of Threadborne, Under Armour took over a shop in shop space on the ground floor of Macy’s, a window and a second entrance. The photography of the campaign focused on the light and flowy nature of the fabric so we used lighting to mimic those forms. We also featured digital curtains in both the Shop in Shop and Window to showcase the movement of the fabric along with the athletes of UA. Finally for the secondary entrance we created a sculptural form from the ceiling to drive home this idea of movement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1583977163530-QNS3HN4VIPCU9JVW56T1/IMG_2048.JPG</image:loc>
      <image:title>under armour - UA Shinjuku</image:title>
      <image:caption>The Under Armour Brand House Shinjuku opened in September of 2019. It is UA’s largest store to date. I led a team of designers creating Evergreen Brand Moments, seasonal storytelling and local additions to the store’s design. I also collaborated with agency partners to develop digital creative on the store’s large indoor and outdoor screens.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pencrush.com/underarmour</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1549505390490-HMMXWW3GASHUKO6IO6EA/HOVR_data_window_r5_opt3.jpg</image:loc>
      <image:title>Under Armour - HOVR Infinite Launch</image:title>
      <image:caption>For the launch of HOVR Infinite, we wanted to highlight the shoes and to callout their connected benefits. We proposed using LED reader boards to display scrolling images, text, run stats and other various forms of data. This allowed us to drive home the connection of the newest HOVR running shoe and all the UA apps working together to make you a better runner through connected fitness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1549507700680-J0JFP0LRRTXZS2RP8K4O/FL_Curry6_9_front.jpg</image:loc>
      <image:title>Under Armour - Curry 6 - Finish Line</image:title>
      <image:caption>For a series of Curry 6 launch displays at pinnacle Finish Line locations, we created an abstracted “temple” to basketball highlighting Stephen Curry and his newest shoe, the Curry 6. The campaign was based around the idea of ruining the game, because of Curry’s deadly shot, dazzing ballhandling, and impressive play. We used lit columns to highlight the different shoe colorways, with deeper storytelling on pedestals in front. We tied back to the campaign with a large center 6 and shoes on splash pedestals, and gave a subtle nod to Curry’s deadly stats by printing them tonally on the floor. Championship banners also highlighted some of Curry’s accomplishments above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1549593940449-W4315RYKRLVC1ZYU7Z3A/UA_Threadborne_Macys_HSQ_SiS_OverviewA_00000.jpg</image:loc>
      <image:title>Under Armour - Threadborne-Macy's Herald Square</image:title>
      <image:caption>For the launch of Threadborne, Under Armour took over a shop in shop space on the ground floor of Macy’s, a window and a second entrance. The photography of the campaign focused on the light and flowy nature of the fabric so we used lighting to mimic those forms. We also featured digital curtains in both the Shop in Shop and Window to showcase the movement of the fabric along with the athletes of UA. Finally for the secondary entrance we created a sculptural form from the ceiling to drive home this idea of movement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1549504872459-SJXCBBJMJ1MUF6O7K473/HOVR_GLOBAL_ENTRY_V01.jpg</image:loc>
      <image:title>Under Armour - HOVR Footwear Launch</image:title>
      <image:caption>For the launch of HOVR footwear, we looked to showcase the anti-gravity feel and lift of the cushioning platform. We created two display options, the first featuring floating shoes over an infinity mirror to give those walking across a sensation of floating above an empty floor. The second option quite literally created a series of “hovering” shoes over pedestals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1601862205530-7QAEXJ60HZ4XDMMS50G5/Embiid_Elevated_Window_Opt5_overall2.jpg</image:loc>
      <image:title>Under Armour - Elevated Window</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1422594726968-39AL82EVO34U4WUFXUXR/4440290798_fd9a3d2411_b.jpg</image:loc>
      <image:title>Under Armour - Illustration</image:title>
      <image:caption>Personal illustration work mostly for myself; occasionally for other people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1422594288811-AON7IGT7GF168I95N68K/riverbank.png</image:loc>
      <image:title>Under Armour - educational graphics and illustration</image:title>
      <image:caption>Work done in the name of science for OMSI.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1422593003537-WSDFNIGLQ4QYCJTIZCNG/buttertheif.png</image:loc>
      <image:title>Under Armour - a collection of logos &amp; branding work</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1601862497273-YQKB4PPM3GAA9LSSE1Z6/Curry8_Elevated_Window_r5.jpg</image:loc>
      <image:title>Under Armour - Elevated Window</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1601484585300-3RJSPT165P477K3VFCIB/Front-entrance_angle.png</image:loc>
      <image:title>Under Armour - Dubai Flagship Entry Zone</image:title>
      <image:caption>For the UA Dubai Flagship, I worked on some early concepts for the entry zone of the store as well an elevated Run footwear wall. The design of the Entry changed through the process, but the Run Zone followed the design direction fairly closely. Scroll to see photos of the completed store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1583977163530-QNS3HN4VIPCU9JVW56T1/IMG_2048.JPG</image:loc>
      <image:title>Under Armour - UA Shinjuku</image:title>
      <image:caption>The Under Armour Brand House Shinjuku opened in September of 2019. It is UA’s largest store to date. I led a team of designers creating Evergreen Brand Moments, seasonal storytelling and local additions to the store’s design. I also collaborated with agency partners to develop digital creative on the store’s large indoor and outdoor screens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1585268031551-K6BLDYV91B9W861JMUVY/RUSH_WINDOW_r1A.png</image:loc>
      <image:title>Under Armour - Rush Elevated Window Concept</image:title>
      <image:caption>The following images and sketches are a collection of unreleased or unused concepts for various campaigns at Under Armour. Some of the designs went in different directions, some were never released, and others ended up in slightly different forms. As these designs are not consumer facing, I am keeping them locked down on my site for privacy. The first images are more finalized completed renders of concepts while the last batch of images were very early conceptual sketches of window concepts for the brand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pencrush.com/ugg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1707440356387-5GAGS3DDCR9OAWUSPIHX/UGG+5th+Ave+November+2023-1.jpg</image:loc>
      <image:title>UGG</image:title>
      <image:caption>Creative Direction: Todd Hoffman Design: Ryan Larson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1707440644915-HLWYWN73Q2P72GBWL5ZP/UGG+5th+Ave+April+2023-2.jpg</image:loc>
      <image:title>UGG</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1707440528649-PLYYNEDJ8ZXJH6EHDEKR/UGG+5th+Ave+Sept+23-1.jpg</image:loc>
      <image:title>UGG</image:title>
      <image:caption>Creative Direction: Todd Hoffman Design: Ryan Larson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1707441050458-A9E8KRZZGT5KCDS2130V/UGG+5th+Ave+January+2023-1.jpg</image:loc>
      <image:title>UGG</image:title>
      <image:caption>Creative Direction: Todd Hoffman Design: Ryan Larson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1707441815987-2B64JU8Y6J8JKWS389AL/230612_UGG+KB+Concept+Update+-+LR_Page_11.jpg</image:loc>
      <image:title>UGG</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pencrush.com/hoka-visual-design</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1700504018912-N5XR600PVOVGS9HEB5YX/SS23_ROCKETX2_WINDOW_BEST.jpg</image:loc>
      <image:title>HOKA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1700499454349-7TQJDP5YNUU5JDJGEJ8Q/AW23_MACHX_WINDOW_BEST_ON.jpg</image:loc>
      <image:title>HOKA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1700504472035-KLLSHXS56B2BPNI22GWB/AW22_BONDI8_WINDOW_BEST.jpg</image:loc>
      <image:title>HOKA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1700504630999-1DYZ80XZ4QRV4NNRKWTR/HOKA_SPEEDGOAT5_Window_BEST.jpg</image:loc>
      <image:title>HOKA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1700685119946-I0JJXQTKNBDYF93Z8WE5/AW23_AWAKENENERGY_WINDOW_BEST.jpg</image:loc>
      <image:title>HOKA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1700685652602-5IOOBVL8GVJAT5B3XDBC/HOKA-5530.jpg</image:loc>
      <image:title>HOKA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1700686226040-HWTDZ4KFV4LTD5Z9KDL9/SS23_CLIFTON9_WINDOW_BEST.jpg</image:loc>
      <image:title>HOKA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1707426257227-1TV5OD7R3ENZCKRVY4JA/33.jpg</image:loc>
      <image:title>HOKA - HOKA New Store Concept</image:title>
      <image:caption>New Global HOKA Store Concept Design. The design features some key design elements such as a modular ceiling grid, floor fixtures and wallbays to showcase product and a primary footwear wall to highlight the brand’s key offerings. Design Direction: Todd Hoffman Design and Visualization: Group G4</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pencrush.com/hoka-visual-design-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1707438486688-Z2JOQPQU8TT06F5QYR00/33.jpg</image:loc>
      <image:title>HOKA Visual Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1707438486688-Z2JOQPQU8TT06F5QYR00/33.jpg</image:loc>
      <image:title>HOKA Visual Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1707438581781-JWXDWNDUZTEUMFRWVPHE/3.jpg</image:loc>
      <image:title>HOKA Visual Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pencrush.com/nike</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1493346778980-8MEN8OD07GU777MXTVD8/20160330_nike_ntny_soccer_0018751.jpg</image:loc>
      <image:title>Nike - Nike Team Kits - NTNY</image:title>
      <image:caption>The Nike Team Kits project was part of a larger innovation summit that took place in New York over a series of product launches. The project utilized a 5 story screen with rotating animated and still content behind a custom platform and 2 custom mannequin cases. The cases utilized dynamic light rings to highlight the breathable technology in the kits and showcase their innovative designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1432525295402-HBKUNIEZWS0TX0CITBWL/20150310_nike_ntny_flyknit_3.jpg</image:loc>
      <image:title>Nike - Flyknit Lunar 3</image:title>
      <image:caption>Initiative for Flyknit Lunar 3 at NTNY. The design of Town Square featured a large string build referencing the Flyknit of the shoes along with campaign imagery in 2 large scale light boxes. The initiative also featured pedestals with touchable product on string columns representing 3 different categories of footwear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1432527405635-WOO60KK9CI6X8PXAA8K0/20150430_Nike_Chicago_179_mod.jpg</image:loc>
      <image:title>Nike - NFL Draft Nike Chicago</image:title>
      <image:caption>When the NFL Draft was held in Chicago in 2015, we created an elevated American Football presence in the Nike Chicago Store. The NFL Draft dovetailed nicely with the launch of 3 cleat silos of football cleats. The design features lighting elements representing the speed of the shoes and the distortion they cause on the field. This design theme shows up in both attract and engage zones, with a variety of materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1446179824108-9MEAARK7HTLNJH3FD77L/MichaelWells_Grove-245.jpg</image:loc>
      <image:title>Nike - Nike The Grove</image:title>
      <image:caption>Nike The Grove is Nike's new West Coast Flagship store. The store features 3 levels of the latest products, services and experiences from Nike retail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1493346246706-NPMI0F6DXKU6BNU7S7OD/20160603_nike_ntny_mercurial_0020821_v3.jpg</image:loc>
      <image:title>Nike - Nike Mercurial - NTNY</image:title>
      <image:caption>The Nike Mercurial - The Science of Speed campaign compared the latest Mercurial shoe to a Formula 1 race car. For Niketown NY we created custom pedestals showing the different traction plates and shoe types, a lit mannequin platform and a segmented racecar scaling the back wall all lit with the purple and red lights of the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1446178364056-91NWM4DASZXH3T3NHL2D/20150810_nike_lunarglide_0006170_fixed.jpg</image:loc>
      <image:title>Nike - Nike Flatiron</image:title>
      <image:caption>Lunarglide 7 is the latest Nike Lunarglide shoe. In the Nike Flatiron window the shoes were showcased with string columns to represent the addition to Flyknit to the Lunarglide, over Lunar pedestal bases. Other stores featured string executions in pedestals with key looks on mannequins.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1433912623415-D5IVPJV96Z2ZU4QMBCE9/20150608_nike_flatiron_pegasus32_0000132.jpg</image:loc>
      <image:title>Nike - Zoom Pegasus 32: Nike Flatiron</image:title>
      <image:caption>The Zoom Pegasus Intiative dealt with showcasing one of the most beloved Zoom Running shoes. The design placed dynamic chevrons with lit rods in the windows, and custom gradient mirrored pedestals in the Intiative Zones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1421387966855-OYF1DOZUF5BGZR5KQ9TA/entrance.jpg</image:loc>
      <image:title>Nike - Fashion Island</image:title>
      <image:caption>Nike created a new Women's only door in Newport Beach, CA. The store uses a lighter color palette, a new footwear wall design, and combines shopping with training, coaching, and a workout studio for a unique retail experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5330684be4b0cbaf52e512e8/1623718887139-ZN7YPDEYI9T2PQUOPCGS/20160318_nike_ntny__0016660.jpg</image:loc>
      <image:title>Nike</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pencrush.com/brine-jasper</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
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      <image:title>Brine Pickles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg</image:loc>
      <image:title>Brine Pickles</image:title>
      <image:caption>Art direction, branding, and packaging design for a pickle shop based in L.A.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg</image:loc>
      <image:title>Brine Pickles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg</image:loc>
      <image:title>Brine Pickles</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg</image:loc>
      <image:title>Brine Pickles</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg</image:loc>
      <image:title>Brine Pickles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg</image:loc>
      <image:title>Brine Pickles</image:title>
      <image:caption>Visit the site</image:caption>
    </image:image>
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  <url>
    <loc>https://www.pencrush.com/chotto-jasper</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
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      <image:title>Chotto Motto</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460667768735-N8F6PJHSY8AQPXQ90WWZ/logo.jpg</image:loc>
      <image:title>Chotto Motto</image:title>
      <image:caption>Branding for a ramen shop in Hong Kong</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472772858721-VHAI0L4AVSNY6JU0D5Q3/business-card-grid.jpg</image:loc>
      <image:title>Chotto Motto</image:title>
      <image:caption />
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      <image:title>Chotto Motto</image:title>
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    <image:image>
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      <image:title>Chotto Motto</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Chotto Motto</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771346502-LYJIB0QFHQMOGL2IV2CB/website-2.jpg</image:loc>
      <image:title>Chotto Motto</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771523159-9LY2BLZ9L0LSL8ZKS28A/website-3.jpg</image:loc>
      <image:title>Chotto Motto</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://www.pencrush.com/xoko-jasper</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg</image:loc>
      <image:title>Death by Xoko</image:title>
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    <image:image>
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      <image:title>Death by Xoko</image:title>
      <image:caption>Branding and packaging design for Death by Xoko, a Peruvian Chocolatier</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409936163-PWCLDAJUTU5UVZEX50AW/img3.jpg</image:loc>
      <image:title>Death by Xoko</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465244718121-K8I0XR82IJ0YICCMWM8E/img2.jpg</image:loc>
      <image:title>Death by Xoko</image:title>
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  </url>
  <url>
    <loc>https://www.pencrush.com/app-jasper</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg</image:loc>
      <image:title>Ibili</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770453133-S5L6U740NQVJECWJOF3H/ibili-app.jpg</image:loc>
      <image:title>Ibili</image:title>
      <image:caption>UI/UX for Ibili, an app that generates architectural walking tours based on geolocation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472226907821-34D9GWY6CLV2INW0HVIM/guide-screen-3.png</image:loc>
      <image:title>Ibili - Interface</image:title>
      <image:caption>For easy planning, walks are filtered by length.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472227157982-SL2V6NPK059F7DIIHIL3/guide-screen-2.png</image:loc>
      <image:title>Ibili - Experience</image:title>
      <image:caption>Geolocation helps anyone navigate like a native.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472829428444-42R1DI5XCZ5OHWY47QV2/guide-screen-4.png</image:loc>
      <image:title>Ibili - Features</image:title>
      <image:caption>Users click on a stop to learn about each architectural wonder.</image:caption>
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  </url>
  <url>
    <loc>https://www.pencrush.com/american-portraiture-jasper</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
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      <image:title>American Portraiture</image:title>
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    <image:image>
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      <image:title>American Portraiture</image:title>
      <image:caption>Layout for American Portraiture: 1945–1968</image:caption>
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    <image:image>
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      <image:title>American Portraiture</image:title>
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    <image:image>
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      <image:title>American Portraiture</image:title>
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    <image:image>
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      <image:title>American Portraiture</image:title>
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  </url>
  <url>
    <loc>https://www.pencrush.com/moodboard-jasper</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
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      <image:title>Moodboard</image:title>
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      <image:title>Moodboard</image:title>
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      <image:title>Moodboard</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464033301507-TSX1XY70Q79O991CW3GM/Screen+Shot+2015-03-09+at+4.21.13+PM.png</image:loc>
      <image:title>Moodboard</image:title>
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  <url>
    <loc>https://www.pencrush.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-09</lastmod>
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      <image:title>about</image:title>
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  <url>
    <loc>https://www.pencrush.com/read-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2013-10-28</lastmod>
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      <image:title>Read Me</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51e6b9c9e4b050adffbe392c/1377616053602-SMX7MP0YBIW91I0BIW2R/MECO+%2820130827%29.jpg</image:loc>
      <image:title>Read Me</image:title>
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      <image:title>Read Me</image:title>
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  </url>
  <url>
    <loc>https://www.pencrush.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-09-03</lastmod>
  </url>
  <url>
    <loc>https://www.pencrush.com/about-jasper</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
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      <image:title>About</image:title>
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