aerial overall booth
       
     
ground-perspective.jpg
       
     
 outer display wall
       
     
high_perspective_2.jpg
       
     
iceberg details
       
     
iceberg_detail2.jpg
       
     
smith 10x10 trade show booth
       
     
aerial overall booth
       
     
aerial overall booth

Smith Optics wanted a refresh of their trade show booth.

The design uses a wooden outer wall that is perforated with display cabinets to showcase product both inside and out. The booth interior contains product display along the wall with transaction stations for selling product to retailers. Products are also featured in the center of the booth with display "icebergs" which can be reconfigured and rebranded to highlight different sub-categories of product.

ground-perspective.jpg
       
     
 outer display wall
       
     

outer display wall

high_perspective_2.jpg
       
     
iceberg details
       
     
iceberg details
iceberg_detail2.jpg
       
     
smith 10x10 trade show booth
       
     
smith 10x10 trade show booth

A companion design for a very small trade show booth. The design used a facetted wall for product display that was similar to the icebergs of the larger display, while being contained in a single wall that could be managed by one or two people.