Smith Optics wanted a refresh of their trade show booth.
The design uses a wooden outer wall that is perforated with display cabinets to showcase product both inside and out. The booth interior contains product display along the wall with transaction stations for selling product to retailers. Products are also featured in the center of the booth with display "icebergs" which can be reconfigured and rebranded to highlight different sub-categories of product.
outer display wall
A companion design for a very small trade show booth. The design used a facetted wall for product display that was similar to the icebergs of the larger display, while being contained in a single wall that could be managed by one or two people.