Option 1 designs
       
     
 detail shot
       
     
 podium detail
       
     
Option 2 designs
       
     
 detail shot
       
     
 podium detail
       
     
early concept sketches
       
     
sketch2.jpg
       
     
sketch3.jpg
       
     
Option 1 designs
       
     
Option 1 designs

Seiko released a new line of watches, the Astron, that use GPS to ensure accurate timing. The brief called for a conservative but modern approach.

I used the materials of watches for inspiration, metal, leather and plastic. The podium plays with different textures and levels of reflectivity to create visual interest. The design also features internal lighting for the product and illuminated signage.

 detail shot
       
     

detail shot

 podium detail
       
     

podium detail

Option 2 designs
       
     
Option 2 designs
 detail shot
       
     

detail shot

 podium detail
       
     

podium detail

early concept sketches
       
     
early concept sketches
sketch2.jpg
       
     
sketch3.jpg