NFL Draft Nike Chicago
       
     
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concept sketches
       
     
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 Sketch for customization desk that was cut from the program.
       
     
Presentation renderings
       
     
SP15_NFLDraft_Chicago_floor01_0402_IZ1.jpg
       
     
 Final concept rendering
       
     
SP15_NFLDraft_Chicago_floor01_0410 Right Win.jpg
       
     
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NFL Draft Nike Chicago
       
     
NFL Draft Nike Chicago

When the NFL Draft was held in Chicago in 2015, we created an elevated American Football presence in the Nike Chicago Store. The NFL Draft dovetailed nicely with the launch of 3 cleat silos of football cleats. The design features lighting elements representing the speed of the shoes and the distortion they cause on the field. This design theme shows up in both attract and engage zones, with a variety of materials.

Click here for concept work on this project.

20150430_Nike_Chicago_180_mod.jpg
       
     
20150430_Nike_Chicago_182.jpg
       
     
20150430_Nike_Chicago_183.jpg
       
     
20150429_Nike_Chicago_100.jpg
       
     
20150429_Nike_Chicago_101.jpg
       
     
20150429_Nike_Chicago_112.jpg
       
     
20150429_Nike_Chicago_119.jpg
       
     
20150429_Nike_Chicago_125.jpg
       
     
20150429_Nike_Chicago_126.jpg
       
     
20150429_Nike_Chicago_139.jpg
       
     
20150429_Nike_Chicago_140.jpg
       
     
20150429_Nike_Chicago_156.jpg
       
     
20150430_Nike_Chicago_160.jpg
       
     
20150429_Nike_Chicago_143.jpg
       
     
concept sketches
       
     
concept sketches

Variations on platform designs and ways to convey speed.

IMG_6084.JPG
       
     
IMG_3954.JPG
       
     
IMG_3955.JPG
       
     
IMG_6083.JPG
       
     
 Sketch for customization desk that was cut from the program.
       
     

Sketch for customization desk that was cut from the program.

Presentation renderings
       
     
Presentation renderings

Early platform concept

SP15_NFLDraft_Chicago_floor01_0402_IZ1.jpg
       
     
 Final concept rendering
       
     

Final concept rendering

SP15_NFLDraft_Chicago_floor01_0410 Right Win.jpg
       
     
SP15_NFLDraft_Chicago_floor03_0410_optA.jpg