early concepts option 1
       
     
Motorfist concept map
       
     
7_MotorFist_family_opt1tabletop_goggle.jpg
       
     
10_MotorFist_family_opt1_fullfamily.jpg
       
     
final concept images
       
     
 "H" fixture side 1
       
     
 2 way tower side 1
       
     
early concepts option 2
       
     
17_MotorFist_family_opt2tabletop_goggle.jpg
       
     
20_MotorFist_family_opt2_fullfamily.jpg
       
     
concept sketches
       
     
sketch2.jpg
       
     
sketch3.jpg
       
     
sketch4.jpg
       
     
sketch5.jpg
       
     
early concepts option 1
       
     
early concepts option 1

Motorfist was looking to rebrand, and wanted some new fixtures to take their brand in a new direction. The first concepts incorporated raw wood shelves, powdercoated metal, and bracketed internal frame. The overall design was inspired by classic ski lodges and rustic architecture.

Motorfist concept map
       
     
Motorfist concept map

A visual study of some of the concepts behind the design.

Timberframe construction --> Rusty metal in snow --> A-frame ski lodge --> Peaceful snowy field --> Black Iron timber connectors --> Snowmobiling --> Laser etched wood logos

7_MotorFist_family_opt1tabletop_goggle.jpg
       
     
10_MotorFist_family_opt1_fullfamily.jpg
       
     
final concept images
       
     
final concept images

The final concepts added a fitting bench, and an "H" fixture to display more or the Motorfist product.

 "H" fixture side 1
       
     

"H" fixture side 1

 2 way tower side 1
       
     

2 way tower side 1

early concepts option 2
       
     
early concepts option 2

The second round of concepts featured large bold black and white graphics, focusing on the areas where Motorfist snowmobiling users interact with nature. The design also features expanded metal shelves and layers of information with screenprinted graphic on transparent acrylic. 

17_MotorFist_family_opt2tabletop_goggle.jpg
       
     
20_MotorFist_family_opt2_fullfamily.jpg
       
     
concept sketches
       
     
concept sketches
sketch2.jpg
       
     
sketch3.jpg
       
     
sketch4.jpg
       
     
sketch5.jpg