Motorfist was looking to rebrand, and wanted some new fixtures to take their brand in a new direction. The first concepts incorporated raw wood shelves, powdercoated metal, and bracketed internal frame. The overall design was inspired by classic ski lodges and rustic architecture.
A visual study of some of the concepts behind the design.
Timberframe construction --> Rusty metal in snow --> A-frame ski lodge --> Peaceful snowy field --> Black Iron timber connectors --> Snowmobiling --> Laser etched wood logos
The final concepts added a fitting bench, and an "H" fixture to display more or the Motorfist product.
"H" fixture side 1
2 way tower side 1
The second round of concepts featured large bold black and white graphics, focusing on the areas where Motorfist snowmobiling users interact with nature. The design also features expanded metal shelves and layers of information with screenprinted graphic on transparent acrylic.