Lab collection fixture designs
       
     
concept map
       
     
 nesting table display
       
     
lost_table_design_detail_spat.jpg
       
     
 window display
       
     
Wave collection fixture designs
       
     
 graphic holder
       
     
 table display
       
     
 2 way tower
       
     
 window display
       
     
Lab collection fixture designs
       
     
Lab collection fixture designs

Mizuno launched a new version of their Wave Prophecy running shoe, which features their wave technology. Part of their advertising campaign included the line super/natural highlighting the shoe's comfort and abilities. I did two design concepts for the launch fixtures. 

The first concept was based around a mid-century analog lab type environment similar to the bunker designs in the television show LOST. The designs feature analog switches and dials to give an older lab feel. 

The second concepts are more literally "wave-like" showing off the lightness and design of the shoe. The store window also features lighting to highlight the more tech feel of the wave forms.

concept map
       
     
concept map

A visual tour behind some the early concept ideas.

Vintage electronics: knobs, dials, levers --> Vintage science lab(s) --> Sine wave display --> The hatch from LOST --> dot matrix printer

 nesting table display
       
     

nesting table display

lost_table_design_detail_spat.jpg
       
     
 window display
       
     

window display

Wave collection fixture designs
       
     
Wave collection fixture designs

shoe riser

 graphic holder
       
     

graphic holder

 table display
       
     

table display

 2 way tower
       
     

2 way tower

 window display
       
     

window display