Mizuno launched a new version of their Wave Prophecy running shoe, which features their wave technology. Part of their advertising campaign included the line super/natural highlighting the shoe's comfort and abilities. I did two design concepts for the launch fixtures.
The first concept was based around a mid-century analog lab type environment similar to the bunker designs in the television show LOST. The designs feature analog switches and dials to give an older lab feel.
The second concepts are more literally "wave-like" showing off the lightness and design of the shoe. The store window also features lighting to highlight the more tech feel of the wave forms.
A visual tour behind some the early concept ideas.
Vintage electronics: knobs, dials, levers --> Vintage science lab(s) --> Sine wave display --> The hatch from LOST --> dot matrix printer
nesting table display
2 way tower