A Scott cycling booth design. The booth featured large display banks for bicycles with a larger display island in the center of the booth. Scott wanted to feature the light weight of their bike, so the display features the bikes hanging on a scale with the ability to walk up to the display and pick up the featherlight bikes. The rest of the island displays additional merchandise. Lifestyle and action images act as backdrops to the lightweight bikes and provide logo display space.
entry podium with center display
center display island