HOVR Footwear Launch
       
     
UA_HOVR_Entry_Presentation_Chicago_Entry.jpg
       
     
UA_HOVR_Entry_Presentation_Chicago_Curved_Wall.jpg
       
     
UAHOVR_GLOBAL_ENTRY_V02.jpg
       
     
SOHOWindow_HOVR 2017-12-19 09550600000.png
       
     
IMG_0595.JPG
       
     
IMG_0598.JPG
       
     
IMG_2852.jpg
       
     
IMG_2847.jpg
       
     
IMG_2849.jpg
       
     
IMG_2874.jpg
       
     
IMG_2854.jpg
       
     
IMG_2866.jpg
       
     
IMG_2872.jpg
       
     
infinity_mirror_2.png
       
     
infinity_mirror.png
       
     
HOVR Footwear Launch
       
     
HOVR Footwear Launch

For the launch of HOVR footwear, we looked to showcase the anti-gravity feel and lift of the cushioning platform. We created two display options, the first featuring floating shoes over an infinity mirror to give those walking across a sensation of floating above an empty floor. The second option quite literally created a series of “hovering” shoes over pedestals.

UA_HOVR_Entry_Presentation_Chicago_Entry.jpg
       
     
UA_HOVR_Entry_Presentation_Chicago_Curved_Wall.jpg
       
     
UAHOVR_GLOBAL_ENTRY_V02.jpg
       
     
SOHOWindow_HOVR 2017-12-19 09550600000.png
       
     
IMG_0595.JPG
       
     
IMG_0598.JPG
       
     
IMG_2852.jpg
       
     
IMG_2847.jpg
       
     
IMG_2849.jpg
       
     
IMG_2874.jpg
       
     
IMG_2854.jpg
       
     
IMG_2866.jpg
       
     
IMG_2872.jpg
       
     
infinity_mirror_2.png
       
     
infinity_mirror.png