HOVR Refresh
       
     
Window_angled.effectsResult.png
       
     
Entry_front_red.effectsResult.png
       
     
Entry_side_red.effectsResult.png
       
     
FW_Wall_overview.effectsResult.png
       
     
FW_Wall_detail..effectsResult.png
       
     
36976679_509617732805920_2604789019531280384_n.jpg
       
     
37050384_677933982556632_8288352777432727552_n.jpg
       
     
37834634_1869610469791837_1335031218923634688_n.jpg
       
     
37881691_192319248303629_6044253122849669120_n.jpg
       
     
STPPR09618061413300_0001.jpg
       
     
STPPR09618061413300_0002.jpg
       
     
STPPR09618061413300_0004.jpg
       
     
STPPR09618061413300_0005.jpg
       
     
HOVR Refresh
       
     
HOVR Refresh

To relaunch HOVR in the Fall of 2018, we took some of the elements from the initial launch (infinity mirror and floating elements) and added them to the window and entry moments. We used the infinity mirrors to highlight new colorways of the footwear in the window. Along with campaign photography that featured elements floating off the ground we created an entry moment echoing this idea by floating the mannequin and elements of the pavement.

Window_angled.effectsResult.png
       
     
Entry_front_red.effectsResult.png
       
     
Entry_side_red.effectsResult.png
       
     
FW_Wall_overview.effectsResult.png
       
     
FW_Wall_detail..effectsResult.png
       
     
36976679_509617732805920_2604789019531280384_n.jpg
       
     
37050384_677933982556632_8288352777432727552_n.jpg
       
     
37834634_1869610469791837_1335031218923634688_n.jpg
       
     
37881691_192319248303629_6044253122849669120_n.jpg
       
     
STPPR09618061413300_0001.jpg
       
     
STPPR09618061413300_0002.jpg
       
     
STPPR09618061413300_0004.jpg
       
     
STPPR09618061413300_0005.jpg