Shoe riser 1.
The first birkenstock concept reflects the stacking of materials that going into a shoe or sandal. The stack concept provides visual interest while allowing to showcase some of the many natural materials that are part of birkenstock shoe designs.
shoe riser with sandal
A sequence of images showing how the stacked materials would be assembled. With 3 posts, a base and an assortment of plates, each display would be slightly different just as each birkenstock shoe conforms to it's users foot and is slightly different for their use. Shoe shelves are created by layers of wood with shelf areas that extend outward from the stacked tower.
completed tower stack
Shoe riser 2.
The second set of concepts uses a wood "cradle" containing wool inserts to mimic how the cork footbed cradles the users foot in a natural motion.
tower option 2
Option 1 uses the stacked backdrop for a hanger on slatwall along with shelving. This version has a display graphic, the next is without the graphic.
Option 2 places the shoes on a wood backer with material strips forming a variegated pattern behind them. The option 2 shoe shelves display product both with and without a graphic.
early design sketches